Brina Jolin is a creative professional who leads marketing and communications, branding, and community engagement initiatives in corporate and nonprofit environments.

Brina has had the unique privilege of leading and developing exemplary teams of multidisciplinary creatives and has managed and created brand identities, marketing and communications plans and strategies, digital properties and physical collateral, national campaigns, and experiential events for national and international brands, such as Iconix Brand Group, Volt Information Sciences, and United Way.

At Iconix Brand Group, Brina revived the Starter sportswear brand, building Dallas Cowboys Quarterback Tony Romo into Starter as the brand ambassador and created a brand identity specific to the athlete. At the time, this was the largest endorsement deal in NFL history. The work received Wal-Mart’s Big Bet Award for the successful direct-to-retail re-launch of the Starter brand, and Brina got to learn a lot about football very very quickly.

At Volt Information Sciences (VIS), she rebranded the corporate identity for VMC, the world’s largest video game and mobile technology testing lab, toward a successful $66.4 million sale from VIS to Keywords International Limited.

As creative director for United Way of Greater Atlanta (UWGA), Brina created a multi-year multimedia campaign and rebranding effort that increased donor-based funding by $2 million year-over-year from 2015 to 2018, pushing UWGA to the No.1 position for largest independent United Way in the nation. Brina received UWGA’s Chairman’s Award, representing the organization’s highest standards of leadership, professionalism, collaboration, innovation, and individual performance. 

Brina owns and operates The Usual Offices, a pint-sized 100-proof marketing agency whose clients include The American Academy of Pediatrics, Atlanta Public Schools, The Center for the Visually Impaired, Comedy Central, Heifer International, LG, The Polaris Project, Shriner’s Children’s Hospital, Spelman College, and United Way.

Brina is a graduate of the Savannah College of Art and Design with a BFA in communication arts. She enjoys trips to just about anywhere coffee is served – as long as she’s had coffee first.